Despite its ties to the highly respected Get Physical label, the newly minted Poesie Musik should be regarded as its own entity, separate from its predecessor. Poesie, much like its Greek-derived root, poiēsis, captures the poetic art and creativity of a talented pool of artists you may not necessarily have heard of… yet.
While we have come to know earth, wind, fire, and water as our everyday essentials, the elements that make up Poesie Musik’s core are melodies, rhythms, grooves, and most importantly, soul. As they embark on a new journey, and release a special remix package of Jay Haze’s now-classic “Soul in a Bottle” today, we caught up with label head Roland Leesker to discuss the excitement of being a new imprint, his philosophies on club music, and who in the industry is in need of some soul.
Get Physical is already a very well-respected label. Why start a secondary label now?
We are starting Poesie Musik in order to create a platform for the discovery of a whole new generation of producers and DJs who are far away from most of today’s electronic music scene.
What is the difference in the type of music Poesie would release in comparison to Get Physical?
The Poesie inside [laughs].
You recently signed German producer Wankelmut (pictured above), who had a great deal of success on Beatport with his remix of Asaf Avidan’s “One Day/Reckoning Song.” What is it about his production that makes him a Poesie candidate?
In current times, fresh new talent is so much in need. Wankelmut represents a new school of young electronic music producers. Coming from the Berlin underground, he has a wide range of musical influences and likes. He could be found in the the middle of the crowd at MELT! as well as behind the decks at Watergate. His DJ and production skills are great, so he received a warm welcome to our camp.
When launching a new label or sub-label, what do you feel are the initial plans and projects that executives want to implement first?
The most important issue is to create and have a philosophy and a taste in music. That leads to the decision of who should be on the label and which general direction should be represented and developed. Furthermore, we find it important to check the contemporary market situation and to find a place (maybe a niche) for the music/label. Like with Poesie Musik, we are not after a “let’s have a label for dancefloor tools with drum & bass tracks without vocals,” but rather a “let’s have a couple of good-quality hit records by new or undiscovered talents.”
Do labels have DJ/producer wishlists of who they want to release? If so, who is on Poesie’s wishlist?
Besides the core group consisting of three to four young producers who are supposed to be constantly on Poesie Musik, there is no wishlist of big names. It’s a rather a wishlist/search of big tracks.
For those that are completely label illiterate, what is the process of finding the next recording to release? Will Get Physical and Poesie ever have corresponding releases in the future?
Poesie Musik has its own musical strategy and direction. It will have a smaller output with a different look and feel. Poesie Musik also intends to have a wide musical spectrum. For example, Martin Roth remixing Nils Hoffmann’s underground hit “Balloons” is something completely different to Wankelmut turning the 2006 Jay Haze classic “Soul in a Bottle” into a dark techno groover.
Today’s release, the Jay Haze remix package, features a vocal sample that says, “you can’t put soul in a bottle.” But if you could, who or what would you give that soul bottle to?
Give the soul bottle to all the top-notch DJs who get away with being on big stages in front of thousands of people and not playing any vocals or melodies at all!
What sort of things can we expect to hear from Poesie Musik in 2013?
Quite a few singles, at least one album, one more Wankelmoods mixed CD, and hopefully a lot of good quality music.