A “No Music Allowed” sign isn’t the type of thing we’re used to seeing at the Beatport office, but hey, we understand that’s the case in certain workplaces—and dammit, we feel for you. Italy’s Lula Circus have a little fun with the concept in their new video for “Theory of Folds,” which features a tweak on California’s bear mascot (some call him Oski).
Andrei Osyka, of Culprit label heads Droog, had this to say about “Theory of Folds”: “This video will start a series based around a slightly off-the-wall character we came up with, Cali Bear, based on Culprit’s twist on an iconic image of a Californian bear (the state’s symbol),” he says. “This one is a cool, sunglasses-wearing counterpart who breaks away from the office drudgery to have some fun, armed with our label’s tunes. The conceptual feel is inspired by the mid-’90s music videos by Spike Jonze and Michel Gondry. Stay tuned for more episodes!”
Grab the tune here on Beatport and check out the video, produced by One Sixty Studios, below.