As you may have gleaned in the past, we’re avid fans of the high sound quality afforded by playing lossless AIFF files in the live environment. Not only do the uncompressed files sound better and richer, but they also contain useful metadata, like genre, BPM, key, label, and more. But don’t just take it from us.

“Low quality sound drives the listener away from the experience,” says Funktion One founder Tony Andrews. “High quality sound draws the listener into the experience where the precision of information allows the full bloom of musical engagement.”

Markus Schulz has some thoughts as well: “When playing on some of the most massive soundsystems around the world, the quality of my content is of utmost importance,” he says. “It is therefore very important to arm my library with the very best quality lossless files. Even when I get promo MP3s, I buy the lossless to make sure I am playing the very best sounding files.”

Learn more about lossless here, and don’t miss out: Upgrade your previous MP3 purchases to AIFF Lossless format by April 30 and take advantage of the deepest discounts available. And for future lossless purchases, upgrades are now $0.75 per track. We’ve lowered our lossless upgrade fees so your fans can experience the best audio quality every time you play.